Affinity is Now Free! Canva's Acquisition Challenges Adobe Dominance

Affinity, Design Software, Adobe Alternative, Free Tools, Industry Analysis, Canva
Affinity Design Software Introduction

Affinity is Now Free! Canva’s Acquisition Challenges Adobe Dominance

Shocking News

October 31, 2024 - Design world earthquake:

Canva acquired Affinity, announcing: core features permanently free.

Three professional apps integrated into one:

  • Designer (vs Illustrator)
  • Photo (vs Photoshop)
  • Publisher (vs InDesign)

Adobe costs $660/year. Now there’s a completely free professional alternative.

But is free really professional? Let’s see reality.

Affinity Software Suite Introduction

Why Need Alternative?

Adobe’s Subscription Dilemma

  • 💰 $660+ annual recurring cost
  • 📈 Price increases yearly
  • 🔒 Stop paying, lose access
  • 🌐 Requires internet verification

Massive creators seeking affordable alternatives.

Canva’s Free Strategy

Free version includes (complete professional features):

  • Vector drawing, RAW editing
  • Professional retouching, multi-page layout
  • CMYK color, offline use

Paid Canva Premium ($120/year, optional):

  • Generative AI fill
  • One-click smart background removal
  • Super resolution upscale
  • Team collaboration features

Strategy: Complete free version, AI features paid, attract users to upgrade.

Three Apps Overview

Affinity Designer (Vector Design)

Core Features: Pen tool, vector/raster switching, symbols & styles, multi-format export

vs Illustrator:

  • ✅ Modern interface, better performance
  • ❌ Missing 3D effects, fewer plugins

Suitable for: Logo, illustration, UI/UX, print design

Test Score: 9/10

Affinity Photo (Image Editing)

Core Features: Layers & masks, RAW processing, retouching tools, HDR merge

vs Photoshop:

  • ✅ Excellent performance, RAW free (Lightroom costs extra)
  • ❌ Weaker content-aware fill, fewer automation

Suitable for: Photo retouching, digital painting, web design

Test Score: 8/10

Affinity Publisher (Layout Design)

Core Features: Multi-page layout, master pages, style management, print PDF

vs InDesign:

  • ✅ Easier learning curve, integrates Designer/Photo
  • ❌ Weak data merge, limited scripting

Suitable for: Magazines, books, brochures, posters

Test Score: 7.5/10

Price Comparison

5-Year Cost

PlanTotal CostSavings
Adobe CC All Apps$3,299-
Affinity Free$0$3,299 (100%)
Affinity + Canva Premium$600$2,699 (82%)

Key Points:

  • ✅ Core features completely free, no credit card needed
  • ✅ Traditional manual editing fully professional
  • ⚠️ AI features require payment (but optional)

Who Should Use? Who Shouldn’t?

✅ Suitable For

  • Students, self-learners (save $660/year)
  • Logo designers, illustrators, photographers
  • Subscription-weary users
  • Cross-platform workers (Win/Mac/iPad universal)

❌ Not Suitable For

  • Professional publishers (need InDesign advanced features)
  • Clients requiring Adobe native files
  • Heavy reliance on Photoshop Actions/Illustrator 3D
  • Need extensive third-party plugins

Learning Curve

Migrating from Adobe:

  • Illustrator → Designer: 1-2 weeks (90% similar shortcuts)
  • Photoshop → Photo: 1-2 weeks (similar interface logic)
  • InDesign → Publisher: 2-4 weeks (slightly different operations)

Complete Beginners: Affinity more friendly, modern clean interface, complete official tutorials.

FAQ

Q: Can open Adobe files?
A: PSD partial support, AI limited support (suggest converting to PDF/SVG), INDD supports IDML.

Q: Is free version really enough? When need paid?
A:

  • Free version includes all core features, sufficient for 90% designers
  • Paid version suits heavy AI reliance (generative fill, smart removal) or team collaboration needs

Q: Can I still use previously purchased Affinity V1/V2?
A:

  • ✅ Still usable, won’t be forced to upgrade
  • ⚠️ Official hasn’t committed to continued updates
  • Recommend new users use free version directly

Q: Can use for commercial projects?
A: Absolutely, no license restrictions.

Personal Opinion

Affinity isn’t “cheap substitute”, it’s “professional tool democratization”.

90% designers only use 40% of software features. Affinity covers this 40% and does it well.

Advice for different users:

  • Students/Beginners: Use free version directly, invest saved money in learning
  • Freelancers: Depends on client needs, or keep both
  • Professional Designers: At least as backup, no license worries when needed

Tools serve creativity, not limit it. Good design comes from your mind, not software.

Conclusion

Canva + Affinity proves: professional software can be free and complete.

Final Recommendations:

  • ✅ Everyone should download (free, complete, no risk)
  • ✅ Students/beginners must-have (save $660+/year)
  • ✅ Professional designers as backup
  • 💰 Need AI features, consider Canva Premium ($120/year vs Adobe $660/year)

In subscription-dominated era, free isn’t obsolete—it’s the future.


Resources:

Tags: #Affinity #DesignSoftware #AdobeAlternative #FreeTools #IndustryAnalysis #Canva